# Martechnext
> Covering the business of AI in marketing: who's building it, who's funding it, and how industries put it to work.
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## Pages
- [About MartechNext](https://www.martechnext.com/about.md) - What's next in marketing technology MartechNext covers the business of AI in marketing: who's building it, who's funding it, and how industries put it to work. Marketing technology is moving faster than ever. AI is rewriting how brands find, convert, and retain customers, and money is pouring into…

## Posts
- [AI search skips your funnel: why 92% of AI traffic lands on decision-stage pages](https://www.martechnext.com/ai-search-skips-your-funnel-why-92-of-ai-traffic-lands-on-decision-stage-pages.md) - A WebFX study of 600,000 AI sessions finds 92% of AI-referred traffic lands on decision-stage content. What that means for your content strategy.
- [Marketing Before the Search Bar: What Predictive Intent Means for the Conversation Economy](https://www.martechnext.com/marketing-before-the-search-bar-what-predictive-intent-means-for-the-conversation-economy.md) - "Predictive intent" claims marketers can reach customers before they search. Here's what's genuinely new, what's a rebrand, and how to act on it responsibly.
- [Can you actually buy a flight by talking to Alexa? Amazon is about to find out](https://www.martechnext.com/can-you-actually-buy-a-flight-by-talking-to-alexa-amazon-is-about-to-find-out.md) - Amazon's Alexa+ is testing in-chat trip bookings with Priceline. Here's what it means for the "conversation is the new funnel" thesis, and for travel marketers.
- [Early movers into ChatGPT Ads: what AdWords 2001 can teach you about the next six months](https://www.martechnext.com/early-movers-into-chatgpt-ads-what-adwords-2001-can-teach-you-about-the-next-six-months.md) - ChatGPT Ads just added conversion bidding and bulk tools. Here's why the speed of that rollout, not the features themselves, is the real signal for marketers.
- [70% of Shoppers Now Ask AI First: What That Means for Your Consideration Set](https://www.martechnext.com/70-of-shoppers-now-ask-ai-first-what-that-means-for-your-consideration-set.md) - A new Roland Berger study of 6,000 consumers finds 70% now use AI for product research. Here's what it means for your GEO strategy and budget.
- [Meta AI Can Now Act, Not Just Chat: What That Means for Your Funnel](https://www.martechnext.com/meta-ai-can-now-act-not-just-chat-what-that-means-for-your-funnel.md) - Meta AI can now plan, book, and execute tasks on your behalf. Here's what an agentic Meta AI means for marketers and why the thread is becoming the funnel.
- [When the Agent Is the Customer: Who Owns the Data When ChatGPT Does the Shopping?](https://www.martechnext.com/when-the-agent-is-the-customer-who-owns-the-data-when-chatgpt-does-the-shopping.md) - AI agents are entering product discovery. Here's what marketers stand to gain, and lose, when the agent shops on the customer's behalf.
- [AI Max and the End of the Keyword: What Intent Matching Means for Your Search Budget](https://www.martechnext.com/ai-max-and-the-end-of-the-keyword-what-intent-matching-means-for-your-search-budget.md) - Google says AI Max unlocks billions of new monetizable searches. Here's what the claim doesn't show, and what it means for your search budget strategy.
- [WhatsApp's iPad Accounts and CarPlay Update Aren't Cute Features, They're Platform Strategy](https://www.martechnext.com/whatsapps-ipad-accounts-and-carplay-update-arent-cute-features-theyre-platform-strategy.md) - Meta's new WhatsApp features look like small UX polish. For marketers, they're a signal about where the conversation channel is heading next.
- [Pre-Seed, Big Thesis: Why Investors Are Betting on AI-Search Visibility Tools Now](https://www.martechnext.com/pre-seed-big-thesis-why-investors-are-betting-on-ai-search-visibility-tools-now.md) - ChatFeatured raised a $2M pre-seed for an AI search visibility agent. Small round, big ambition: here's what it signals about the GEO funding wave.
- [Google ships three new Gemini models, but the one martech vendors actually need is still missing](https://www.martechnext.com/google-ships-three-new-gemini-models-but-the-one-martech-vendors-actually-need-is-still-missing.md) - Google released three Gemini models this week, but skipped 3.5 Pro. For martech vendors building on Gemini, that gap is a real decision point.
- [Your Match Rate is the most important marketing metric you’re probably ignoring](https://www.martechnext.com/your-match-rate-is-the-most-important-marketing-metric-youre-probably-ignoring.md) - Cookies are gone, ATT cut off device IDs, and your match rate quietly caps every campaign. Here's why it's your real competitive moat now.
- [Why the Conversation Is the New Funnel, Not the Feed](https://www.martechnext.com/why-the-conversation-is-the-new-funnel-not-the-feed.md) - AI slop is flooding feeds faster than platforms can clean it up. Here's why marketers should shift attention from feeds to conversations now.
- [CM.com's profit jump is proof the conversation is becoming the funnel, not just a feature](https://www.martechnext.com/cm-coms-profit-jump-is-proof-the-conversation-is-becoming-the-funnel-not-just-a-feature.md) - CM.com, the Breda-based communications and martech provider behind the Halo platform, reported second-quarter results this week. Revenue grew 14 percent year over year to 67 million euros, up from 9 percent growth in Q1, so the growth rate is accelerating, not just holding steady.
- [Your ad platform now takes orders from someone else's AI agent. Are you ready for that?](https://www.martechnext.com/your-ad-platform-now-takes-orders-from-someone-elses-ai-agent-are-you-ready-for-that.md) - Dutch DSP adpaq lets AI agents build ad campaigns via MCP. A small rollout with a big signal: agentic AI is entering martech infrastructure now.
- [Invisible to travelers in ChatGPT? How to make sure your travel brand gets found](https://www.martechnext.com/invisible-to-travelers-in-chatgpt-how-to-make-sure-your-travel-brand-gets-found.md) - Travelers now research trips in ChatGPT and Gemini almost as often as in Google. A deep dive into GEO: how travel brands stay visible in AI answers.
- [Meta Business Agents: your customers will soon buy in the chat, and they may never see your website](https://www.martechnext.com/meta-business-agents-your-customers-will-soon-buy-in-the-chat-and-they-may-never-see-your-website.md) - Imagine your best customer next quarter: she discovers your brand through the WhatsApp search bar, asks a few questions in the chat, browses your product feed, and completes the purchase. All in one thread.
- [Kimi K3: the first open 3-trillion-class model, and why marketers should pay attention](https://www.martechnext.com/kimi-k3-the-first-open-3-trillion-class-model-and-why-marketers-should-pay-attention.md) - Kimi K3 is the first open 3T-class AI model, with frontier coding scores and a 1M context window. What Moonshot's release means for marketers and martech.
- [Fora raises $60M at a $1 billion valuation, betting that AI makes travel advisors more valuable, not obsolete](https://www.martechnext.com/fora-raises-60m-at-a-1-billion-valuation-betting-that-ai-makes-travel-advisors-more-valuable-not-obsolete.md) - Fora raises $60M at a $1B valuation to scale Via, its AI assistant for travel advisors. Why the human-plus-AI bet could fix travel's retention problem.
- [WhatsApp Marketing in 2026: what marketers need to know to use it effectively](https://www.martechnext.com/whatsapp-marketing-in-2026-what-marketers-need-to-know-to-use-it-effectively.md) - From Status Ads and AI chatbots to conversational commerce: WhatsApp is growing into a full-fledged marketing channel. These are the opportunities, the facts, and how to prepare now, wherever you're based. WhatsApp is no longer a chat app. It's a marketing channel. Imagine reaching your customer no…
- [The power of intelligent personalization: How AI will transform the customer journey](https://www.martechnext.com/the-power-of-intelligent-personalization-how-ai-will-transform-the-customer-journey.md) - In this article: * Why the complex travel funnel demands intelligent personalization * The difference between traditional SVD and modern deep learning recommendation engines * The multiplier effect: how a better customer experience leads to sustainable growth * The future: AI agents and real-time g…
- [Focus on value, not volume! Why e-commerce companies should care more about their LTV/CAC ratio](https://www.martechnext.com/focus-on-value-not-volume-why-e-commerce-companies-should-care-more-about-their-ltv-cac-ratio.md) - The shift every e-commerce company needs to make to grow sustainably in a world of exploding acquisition costs. The question almost nobody asks "How many new customers did we bring in this month?" I hear this question constantly. But it's the wrong question. The question you should be asking is: "H…
- [From LTV:CAC thinking to AI-driven growth: how e-commerce companies build a sustainable business model](https://www.martechnext.com/from-ltv-cac-thinking-to-ai-driven-growth-how-e-commerce-companies-build-a-sustainable-business-model.md) - This article is a deep dive following my earlier post on LTV:CAC ratios. Where that piece made the case for value-driven marketing, this one gets into the concrete approach: how do you turn that mindset into working systems? Over the past years, I've spoken with dozens of e-commerce entrepreneurs w…
- [Birdsview raises €2.5M seed to replace retention software and the agency that runs it](https://www.martechnext.com/birdsview-raises-eur2-5m-seed-to-replace-retention-software-and-the-agency-that-runs-it.md) - Birdsview raises €2.5M to scale Avys, an AI agent that replaces both retention software and the agency running it. Smart bet or vendor hype? Our take.
- [From rising acquisition costs and data chaos to AI-driven growth in travel](https://www.martechnext.com/from-rising-acquisition-costs-and-data-chaos-to-ai-driven-growth-in-travel.md)
- [Meta Conversations 2026: the Business Agent is here, and it changes your WhatsApp strategy](https://www.martechnext.com/meta-conversations-2026-the-business-agent-is-here-and-it-changes-your-whatsapp-strategy.md) - On June 3, Meta presented its biggest WhatsApp announcement in years in London. Not everything is available in every market yet, but the direction is crystal clear. Here's what was announced, what you can do with it today, and why it confirms the case for conversational commerce, while raising an i…
- [Zoey launches: WhatsApp journey automation for travel, and yes, this one is mine](https://www.martechnext.com/zoey-launches-whatsapp-journey-automation-for-travel-and-yes-this-one-is-mine.md) - Zoey launches as the first Dutch WhatsApp journey automation platform for travel. Full disclosure: it's built by MartechNext's founder. Here's the story.

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