Travel AI

From rising acquisition costs and data chaos to AI-driven growth in travel

AI in Marketing

Meta Conversations 2026: the Business Agent is here, and it changes your WhatsApp strategy

On June 3, Meta presented its biggest WhatsApp announcement in years in London. Not everything is available in every market yet, but the direction is crystal clear. Here's what was announced, what you can do with it today, and why it confirms the case for conversational commerce, while

AI in Marketing

Zoey launches: WhatsApp journey automation for travel, and yes, this one is mine

Zoey launches as the first Dutch WhatsApp journey automation platform for travel. Full disclosure: it's built by MartechNext's founder. Here's the story.