AI in Marketing
From Status Ads and AI chatbots to conversational commerce: WhatsApp is growing into a full-fledged marketing channel. These are the opportunities, the facts, and how to prepare now, wherever you're based. WhatsApp is no longer a chat app. It's a marketing channel. Imagine reaching your
Deep dives
In this article: * Why the complex travel funnel demands intelligent personalization * The difference between traditional SVD and modern deep learning recommendation engines * The multiplier effect: how a better customer experience leads to sustainable growth * The future: AI agents and real-time guidance throughout the complete customer journey The travel industry
Deep dives
The shift every e-commerce company needs to make to grow sustainably in a world of exploding acquisition costs. The question almost nobody asks "How many new customers did we bring in this month?" I hear this question constantly. But it's the wrong question. The question
AI in Marketing
This article is a deep dive following my earlier post on LTV:CAC ratios. Where that piece made the case for value-driven marketing, this one gets into the concrete approach: how do you turn that mindset into working systems? Over the past years, I've spoken with dozens
Travel AI