AI in Marketing
When the Agent Is the Customer: Who Owns the Data When ChatGPT Does the Shopping?
AI agents are entering product discovery. Here's what marketers stand to gain, and lose, when the agent shops on the customer's behalf.
Deep dives
Deep dives
Your Match Rate is the most important marketing metric you’re probably ignoring
Cookies are gone, ATT cut off device IDs, and your match rate quietly caps every campaign. Here's why it's your real competitive moat now.
Deep dives
Invisible to travelers in ChatGPT? How to make sure your travel brand gets found
Travelers now research trips in ChatGPT and Gemini almost as often as in Google. A deep dive into GEO: how travel brands stay visible in AI answers.
Deep dives
Meta Business Agents: your customers will soon buy in the chat, and they may never see your website
Imagine your best customer next quarter: she discovers your brand through the WhatsApp search bar, asks a few questions in the chat, browses your product feed, and completes the purchase. All in one thread.
AI in Marketing
WhatsApp Marketing in 2026: what marketers need to know to use it effectively
From Status Ads and AI chatbots to conversational commerce: WhatsApp is growing into a full-fledged marketing channel. These are the opportunities, the facts, and how to prepare now, wherever you're based. WhatsApp is no longer a chat app. It's a marketing channel. Imagine reaching your
Deep dives
The power of intelligent personalization: How AI will transform the customer journey
In this article: * Why the complex travel funnel demands intelligent personalization * The difference between traditional SVD and modern deep learning recommendation engines * The multiplier effect: how a better customer experience leads to sustainable growth * The future: AI agents and real-time guidance throughout the complete customer journey The travel industry
Deep dives
Focus on value, not volume! Why e-commerce companies should care more about their LTV/CAC ratio
The shift every e-commerce company needs to make to grow sustainably in a world of exploding acquisition costs. The question almost nobody asks "How many new customers did we bring in this month?" I hear this question constantly. But it's the wrong question. The question
AI in Marketing
From LTV:CAC thinking to AI-driven growth: how e-commerce companies build a sustainable business model
This article is a deep dive following my earlier post on LTV:CAC ratios. Where that piece made the case for value-driven marketing, this one gets into the concrete approach: how do you turn that mindset into working systems? Over the past years, I've spoken with dozens
Travel AI