From rising acquisition costs and data chaos to AI-driven growth in travel
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AI search skips your funnel: why 92% of AI traffic lands on decision-stage pages
A WebFX study of 600,000 AI sessions finds 92% of AI-referred traffic lands on decision-stage content. What that means for your content strategy.
Marketing Before the Search Bar: What Predictive Intent Means for the Conversation Economy
"Predictive intent" claims marketers can reach customers before they search. Here's what's genuinely new, what's a rebrand, and how to act on it responsibly.
Can you actually buy a flight by talking to Alexa? Amazon is about to find out
Amazon's Alexa+ is testing in-chat trip bookings with Priceline. Here's what it means for the "conversation is the new funnel" thesis, and for travel marketers.
Early movers into ChatGPT Ads: what AdWords 2001 can teach you about the next six months
ChatGPT Ads just added conversion bidding and bulk tools. Here's why the speed of that rollout, not the features themselves, is the real signal for marketers.