Travel AI
Can you actually buy a flight by talking to Alexa? Amazon is about to find out
Amazon's Alexa+ is testing in-chat trip bookings with Priceline. Here's what it means for the "conversation is the new funnel" thesis, and for travel marketers.
Travel AI
Deep dives
Invisible to travelers in ChatGPT? How to make sure your travel brand gets found
Travelers now research trips in ChatGPT and Gemini almost as often as in Google. A deep dive into GEO: how travel brands stay visible in AI answers.
Funding & Deals
Fora raises $60M at a $1 billion valuation, betting that AI makes travel advisors more valuable, not obsolete
Fora raises $60M at a $1B valuation to scale Via, its AI assistant for travel advisors. Why the human-plus-AI bet could fix travel's retention problem.
Travel AI