AI search skips your funnel: why 92% of AI traffic lands on decision-stage pages
A WebFX study of 600,000 AI sessions finds 92% of AI-referred traffic lands on decision-stage content. What that means for your content strategy.
Latest
Marketing Before the Search Bar: What Predictive Intent Means for the Conversation Economy
"Predictive intent" claims marketers can reach customers before they search. Here's what's genuinely new, what's a rebrand, and how to act on it responsibly.
Can you actually buy a flight by talking to Alexa? Amazon is about to find out
Amazon's Alexa+ is testing in-chat trip bookings with Priceline. Here's what it means for the "conversation is the new funnel" thesis, and for travel marketers.
Early movers into ChatGPT Ads: what AdWords 2001 can teach you about the next six months
ChatGPT Ads just added conversion bidding and bulk tools. Here's why the speed of that rollout, not the features themselves, is the real signal for marketers.
70% of Shoppers Now Ask AI First: What That Means for Your Consideration Set
A new Roland Berger study of 6,000 consumers finds 70% now use AI for product research. Here's what it means for your GEO strategy and budget.
Meta AI Can Now Act, Not Just Chat: What That Means for Your Funnel
Meta AI can now plan, book, and execute tasks on your behalf. Here's what an agentic Meta AI means for marketers and why the thread is becoming the funnel.
When the Agent Is the Customer: Who Owns the Data When ChatGPT Does the Shopping?
AI agents are entering product discovery. Here's what marketers stand to gain, and lose, when the agent shops on the customer's behalf.
AI Max and the End of the Keyword: What Intent Matching Means for Your Search Budget
Google says AI Max unlocks billions of new monetizable searches. Here's what the claim doesn't show, and what it means for your search budget strategy.
WhatsApp's iPad Accounts and CarPlay Update Aren't Cute Features, They're Platform Strategy
Meta's new WhatsApp features look like small UX polish. For marketers, they're a signal about where the conversation channel is heading next.
Pre-Seed, Big Thesis: Why Investors Are Betting on AI-Search Visibility Tools Now
ChatFeatured raised a $2M pre-seed for an AI search visibility agent. Small round, big ambition: here's what it signals about the GEO funding wave.
Google ships three new Gemini models, but the one martech vendors actually need is still missing
Google released three Gemini models this week, but skipped 3.5 Pro. For martech vendors building on Gemini, that gap is a real decision point.
Your Match Rate is the most important marketing metric you’re probably ignoring
Cookies are gone, ATT cut off device IDs, and your match rate quietly caps every campaign. Here's why it's your real competitive moat now.
AI in Marketing
Why the Conversation Is the New Funnel, Not the Feed
AI slop is flooding feeds faster than platforms can clean it up. Here's why marketers should shift attention from feeds to conversations now.
Funding & Deals
CM.com's profit jump is proof the conversation is becoming the funnel, not just a feature
CM.com, the Breda-based communications and martech provider behind the Halo platform, reported second-quarter results this week. Revenue grew 14 percent year over year to 67 million euros, up from 9 percent growth in Q1, so the growth rate is accelerating, not just holding steady.
AI in Marketing
Your ad platform now takes orders from someone else's AI agent. Are you ready for that?
Dutch DSP adpaq lets AI agents build ad campaigns via MCP. A small rollout with a big signal: agentic AI is entering martech infrastructure now.
Deep dives
Invisible to travelers in ChatGPT? How to make sure your travel brand gets found
Travelers now research trips in ChatGPT and Gemini almost as often as in Google. A deep dive into GEO: how travel brands stay visible in AI answers.
Deep dives
Meta Business Agents: your customers will soon buy in the chat, and they may never see your website
Imagine your best customer next quarter: she discovers your brand through the WhatsApp search bar, asks a few questions in the chat, browses your product feed, and completes the purchase. All in one thread.
AI in Marketing
Kimi K3: the first open 3-trillion-class model, and why marketers should pay attention
Kimi K3 is the first open 3T-class AI model, with frontier coding scores and a 1M context window. What Moonshot's release means for marketers and martech.
Funding & Deals
Fora raises $60M at a $1 billion valuation, betting that AI makes travel advisors more valuable, not obsolete
Fora raises $60M at a $1B valuation to scale Via, its AI assistant for travel advisors. Why the human-plus-AI bet could fix travel's retention problem.
AI in Marketing
WhatsApp Marketing in 2026: what marketers need to know to use it effectively
From Status Ads and AI chatbots to conversational commerce: WhatsApp is growing into a full-fledged marketing channel. These are the opportunities, the facts, and how to prepare now, wherever you're based. WhatsApp is no longer a chat app. It's a marketing channel. Imagine reaching your
Deep dives
The power of intelligent personalization: How AI will transform the customer journey
In this article: * Why the complex travel funnel demands intelligent personalization * The difference between traditional SVD and modern deep learning recommendation engines * The multiplier effect: how a better customer experience leads to sustainable growth * The future: AI agents and real-time guidance throughout the complete customer journey The travel industry
Deep dives
Focus on value, not volume! Why e-commerce companies should care more about their LTV/CAC ratio
The shift every e-commerce company needs to make to grow sustainably in a world of exploding acquisition costs. The question almost nobody asks "How many new customers did we bring in this month?" I hear this question constantly. But it's the wrong question. The question
AI in Marketing
From LTV:CAC thinking to AI-driven growth: how e-commerce companies build a sustainable business model
This article is a deep dive following my earlier post on LTV:CAC ratios. Where that piece made the case for value-driven marketing, this one gets into the concrete approach: how do you turn that mindset into working systems? Over the past years, I've spoken with dozens
AI in Marketing
Birdsview raises €2.5M seed to replace retention software and the agency that runs it
Birdsview raises €2.5M to scale Avys, an AI agent that replaces both retention software and the agency running it. Smart bet or vendor hype? Our take.