AI in Marketing
Your ad platform now takes orders from someone else's AI agent. Are you ready for that?
Dutch DSP adpaq lets AI agents build ad campaigns via MCP. A small rollout with a big signal: agentic AI is entering martech infrastructure now.
AI in Marketing
AI in Marketing
Kimi K3: the first open 3-trillion-class model, and why marketers should pay attention
Kimi K3 is the first open 3T-class AI model, with frontier coding scores and a 1M context window. What Moonshot's release means for marketers and martech.
AI in Marketing
WhatsApp Marketing in 2026: what marketers need to know to use it effectively
From Status Ads and AI chatbots to conversational commerce: WhatsApp is growing into a full-fledged marketing channel. These are the opportunities, the facts, and how to prepare now, wherever you're based. WhatsApp is no longer a chat app. It's a marketing channel. Imagine reaching your
Deep dives
The power of intelligent personalization: How AI will transform the customer journey
In this article: * Why the complex travel funnel demands intelligent personalization * The difference between traditional SVD and modern deep learning recommendation engines * The multiplier effect: how a better customer experience leads to sustainable growth * The future: AI agents and real-time guidance throughout the complete customer journey The travel industry
Deep dives
Focus on value, not volume! Why e-commerce companies should care more about their LTV/CAC ratio
The shift every e-commerce company needs to make to grow sustainably in a world of exploding acquisition costs. The question almost nobody asks "How many new customers did we bring in this month?" I hear this question constantly. But it's the wrong question. The question
AI in Marketing
From LTV:CAC thinking to AI-driven growth: how e-commerce companies build a sustainable business model
This article is a deep dive following my earlier post on LTV:CAC ratios. Where that piece made the case for value-driven marketing, this one gets into the concrete approach: how do you turn that mindset into working systems? Over the past years, I've spoken with dozens
AI in Marketing
Birdsview raises €2.5M seed to replace retention software and the agency that runs it
Birdsview raises €2.5M to scale Avys, an AI agent that replaces both retention software and the agency running it. Smart bet or vendor hype? Our take.
AI in Marketing
Meta Conversations 2026: the Business Agent is here, and it changes your WhatsApp strategy
On June 3, Meta presented its biggest WhatsApp announcement in years in London. Not everything is available in every market yet, but the direction is crystal clear. Here's what was announced, what you can do with it today, and why it confirms the case for conversational commerce, while
AI in Marketing
Zoey launches: WhatsApp journey automation for travel, and yes, this one is mine
Zoey launches as the first Dutch WhatsApp journey automation platform for travel. Full disclosure: it's built by MartechNext's founder. Here's the story.